In the last three days, two friends came to me with the same question,” I want to start a blog but don’t know how. Can you help me?” I gave my pals some general ideas and then sent them to my friend Bob Lotich’s website. You see, I asked Bob the same question several years ago. Fortunately for me, Bob was only too happy to share his success secrets with me. He’s made a huge impact on the success of Wealth Pilgrim.
In case you don’t know Bob, he owns Christian PF. He’s also one of the most prestigious personal finance bloggers you could hope to meet. Bob and his business partner Jonathan are the geniuses behind “Blogging Your Passion” – a site dedicated to those who want to be successful in the world of blogging.
Bob and Jonathan recently launched two “University” courses that are engineered to walk bloggers step-by-step through the process of blogging and become successful at it. When I heard that Bob launched the University, I needed to learn more so I called him up. Here’s a summary of our discusson:
NF: Bob, what was the impetus behind “Blogging Your Passion”?
BL: Quite frankly Neal, both Jonathan and I were deluged with questions about blogging by people who were just starting to get into it and by people who were at the early stages of their blog. We wanted to make this resource available to help these people.
Having said this, we were kind of fed up with all the hype courses that were all over the web. You know, the kind that promises great results overnight?
NF: Yes. I know exactly what you are talking about. I’m amazed that people ever buy that junk.
BF: Yep. Blogging is hard work. If you are looking to make a lot of money in a short time, blogging is the wrong business for you. But I do know that people can develop a very nice side income if they are patient, honest and work hard. And some people are able to turn this into a full time job if they are committed to doing so. That’s what I’ve done. But our courses aren’t really promising results like that.
NF: Before we get to your courses, tell me why the burn out rate is so high with new bloggers. I’ve heard that 90% of the new bloggers quit within 6 months. Why?
BL: Because they don’t blog about something they are passionate about. This takes a lot of work. If you are doing it just for the money, you’re going to get tired fast. But if you are blogging for something more important than money, you’ll be able to sustain yourself until the time when your blog does start bringing you some income.
NF: You have two courses right now. Tell me about them please.
BL: The first course is “Blogging Your Passion 101”. It covers everything for the complete novice to get their blog up and running. We found that lots of people are passionate about writing but they are intimidated by the techie side of the business.
Sadly,we never found a good resource that breaks down how to go through the mechanics of setting up a blog, publishing a post, maintaining the blog, using plugins etc. There is just so much jargon in the world of blogging that it can be a huge obstacle.
Our 101 course remedies that. Jonathan and I created 22 video instructions for the complete beginner. Each video tutorial is only about 5 minutes long. We wanted to make sure our “students” could understand the information and implement what we teach.
NF: What’s the deliverable Bob?
BL: By the time someone’s completed the course, they will have chosen the topic they are passionate about and they will have their own self-hosted blog up and running. Their site will be prepared for future growth. They’ll know how to publish new posts, use picutres and videos, track visitors, create an RSS feed, install a great theme and a lot more.
NF: Wow…that took me about 2 years to learn on my own. You’re right, I found it really frustrating and time consuming just to understand what people were even talking about. This is a lot of information you are providing. It sounds expensive.
BL: It’s $18 with the discount code.
BL: And we have a 100% money back guarantee. If someone doesn’t feel they got value, they can have all their money back – no questions asked.
NF: Sounds like a no-brainer to me. Tell me about your Blogging Your Passion 201 course Bob.
BL: 201 picks up where 101 ends. Once you have your blog up and running you have to know what to do with it to achieve your goal. That’s what 201 delivers.
NF: Tell me more
BL: BYP 201 helps bloggers overcome 6 obstacles:
- Get traffic to your blog.
- On-site optimization in order to maximize the value of visits.
- Off-site work to get links back to your site and to grow authority.
- SEO – how to rank with Google and why it’s crucial.
- Content – This section helps our students never run out of blog post ideas.
- How to make money with your blog.
NF: So there are 6 videos?
BL – No. Actually Jonathan and I created 40 videos. Each one is from 5 to 15 minutes. So this course has much more content than 101.
NF: Does it cost more?
BL: A bit. It’s $37 with the code. And the code is on the site.
NF: Dirt cheap. Do you have plans for more courses? (DISCLAIMER – I am part of Bob’s affiliate program. If you purchase any courses from Bob I will be compensated. )
BL: Yes. We have plans for 301 and 401 now. But it will be at least a few months before 301 is made available.
NF: What if I buy a course and I decide I really didn’t learn anything?
BL_ Like I said, we offer a 100% money back guarantee – no questions asked.
NF: What has been the response so far?
BL: Well, we haven’t had a single request for a refund. And to be frank, I’ve been amazed at the response. Students have really responded positively and it’s blown me and Jonathan away. We created 201 because people loved 101 so much.
NF: Sounds awesome. How do people pick up their copy?
BL: You can visit Blogging Your Passion and pick up your course. Students get instant access so they can start learning right away.
NF: Easy. OK. Let me do my bit to help out. Tell you what, if anyone joins the program from this link, I’ll send them a free copy of my e-book, “Money Academy for Couples” for free. I’ll call it a “Wealth Pilgrim” grant. All they have to do is send me an email with their confirmation and I’ll send them back my ebook. My e-mail is neal DOT pilgrim AT gmail DOT com.
BL: Awesome. That is very generous of you Neal.
NF: It’s how Pilgrims roll man.
Bottom Line – If you are very interested in blogging and want to actually get started or take your fledgling blog to the next level, you owe it to yourself to try Bob’s courses. They are inexpensive and offer a money-back guarantee. I have seen Bob’s materials and have taken other courses from him. I can 100% vouch for his dedication, integrity and honesty. Give it a try. Let me know what you think.